TVS Scooty Zest 110 - Leadership - Venu Srinivasan

Venu Srinivasan

Chairman and Managing Director, TVS Motor Company, India; Former President of Confederation of Indian Industry (CII)


Hard work, persistence and self belief maketh the man Venu Srinivasan.

With the success of TVS, he has shown the nation how an Indian company can grow to be a company of global quality and recognition and manufacture products that can match or even exceed the best in the world by adopting the right work ethos and a successful work culture.

Despite being the grandson of the TVS founder T.V.Sundaram lyengar, Venu Srinivasan began his career as a mechanic in his own garage during vacations and put in long gruelling hours of preparation for his task ahead. In 1979 Venu Srinivasan an engineer and an MBA from Purdue University (USA) took over as the CEO of Sundaram-Clayton. The same year TVS Motor Company was born and under Venu Srinivasan's persistent and diligent work grew to be the third largest two -wheeler manufacturing unit in India.

A perfectionist and a visionary, Venu Srinivasan pioneered the TQM (Total Quality Management) concept based on the Japanese model, long before most enterprises in India did. His obsession with excellence and quality bore rich dividends with Sundaram Clayton and TVS Motor Company winning the global quality benchmark - the Deming Application Prize in 2002. Soon more awards and honors followed.